Does your company export to Europe or Africa?
If yes, have you ever experienced these problems?

• You have no multilingual staff to develop company literature
  You need accurate, compelling company literature so that foreign prospects understand exactly what your company is all about. Basic online translation services take no account of cultural differences or other considerations. However, you can’t justify the expense of a full time multilingual employee.
  
  
• When exhibiting abroad, staff scrape by but don’t engage
  On an exhibition stand it’s hard enough to make a successful first contact with a potential customer without having to worry about a language barrier. The staff on the stand get by with their limited language skills, but you feel that you’re losing potential business because they don’t build credibility for your company.
  
  
• After-sales staff are unable to deal with foreign enquiries
  Spare parts, product repair and maintenance can be a big deal if the technical people in your company and your customer’s can’t communicate. The Managing Director of your client company may be fluent in English, but the technical department dealing with the after sales are most likely not and they would feel hugely relieved with a contact person who spoke their language.
  
  
• European distributors need sales and product training
  Your distributors / dealers will require product & sales training, suitable for and adapted to their market. Ideally you want this training to be done in their own language, to ensure that all the distributor’s staff get a thorough understanding of your USPs, product benefits and all the technical aspects of your product.
  
  
• You avoid calling distributors or customers because you lack confidence in your language skills
  Regular conversations with distributors or customers are vital to your business relationship. A lot of information can be exchanged during weekly half hour telephone conversations and all this information needs to be fed back to the relevant departments within your company.

You can resolve any or all of these issues immediately by calling +44 (0)1590 670180 or e-mailing us. Ariadne Ashby will help your business to succeed abroad.